NASCAR and FOX Deportes, announced today they are teaming up to provide the sport’s most expansive Spanish-language broadcast offering ever with coverage of 15 NASCAR Sprint Cup Series races as well as original programming, daily news segments and weekly updates starting in 2013.
Of the 15 race broadcasts, FOX Deportes, the #1 US Latino Sports network, will carry live six NASCAR Sprint Cup Series races, including, for the first time ever, a Spanish-language broadcast of NASCAR’s biggest race, the Daytona 500 (Sunday, Feb. 24).
FOX Deportes will also produce and air a series of original NASCAR programs focused on engaging the Latino fan base. This series will be complemented by daily NASCAR news segments in the number one rated U.S. Latino sports news franchise, Central FOX.
FOX Deportes coverage of NASCAR Sprint Cup Series racing gets underway Saturday, Feb. 16 with coverage of The Shootout at Daytona. In addition to the Daytona 500, FOX Deportes will also broadcast live in Spanish four additional races from Auto Club Speedway, Bristol Motor Speedway, Charlotte Motor Speedway and Talladega Superspeedway.
As you all know, we have identified several key demographics that we are going to aggressively go after in the next three to five years as part of the strategic Five Year Industry Action Plan.
At the top of that emerging audiences list is Hispanics, and we believe, through this new arrangement with FOX Deportes, that we are taking a major step in the right direction in terms of exposing NASCAR to this audience. We appreciate your support of this new program and encourage you to help us get the word out this week and in the days, weeks and months leading into the 55th running of the Daytona 500.